Cognex

Cognex

From Engineering to Product in Machine Vision

Product Marketing Manager / Sr. Engineer / NPI Manager·2012–2021

Nine Years at the Machine Vision Leader

Cognex is the world's leading provider of machine vision systems. Over nine years, I moved across three roles — from managing new product introductions, to designing camera systems, to leading product and go-to-market for a new business unit.

3D-A1000 dimensioning system on a conveyor line

Launching the 3D-A1000

I led product management and go-to-market for Cognex's entry into the logistics market — effectively an internal startup within a public company. The 3D-A1000 platform went from $0 to ~$10M in annual revenue within three years, with greater than 80% gross margin and one of the lowest tech support burdens in the company's portfolio.

I also conducted ongoing evaluation of AI and deep learning vision technologies for logistics applications, informing the product strategy that led to a next-generation product launch.

3D-A1000 system deployed in a logistics facility

Opto-Mechanical Engineering

Before moving into product, I was the lead opto-mechanical engineer for the 3D-A1000 — designing the complete camera system including optics, illumination, and autofocus mechanisms. I contributed designs across multiple camera lines, lighting products, and lens systems. This deep technical fluency in industrial imaging became the foundation for later product strategy decisions.

3D-A1000 dimensioning software interface

NPI Engineering Management

In my first role at Cognex, I managed a team of 8–12 engineers supporting all new product introductions, coordinating resources and schedules across 10+ major hardware launches.

Patents

Named inventor on 4 U.S. patents:

  • Passively athermal optical mounting for 3D cameras
  • Method to despeckle lasers while increasing power limits
  • Low-compute 3D stitching algorithm
  • Composite 3D blob tool algorithm